5 Reasons You Need a Custom Website, Not Just a Facebook Page
As a small business owner, relying solely on a Facebook page to represent your company online can be tempting. After all, Facebook is a popular social media platform with a large user base, and creating a page is quick and easy. However, using only a Facebook page for your business has several drawbacks:
1. Lack of Professionalism
While a Facebook page can be a valuable tool for small businesses, it may convey a lower level of professionalism than a custom website. A website allows you to present a more polished and professional image, which can be especially important if you are trying to attract high-value clients or employees. Using only a Facebook page may give the impression that your business is less established or serious than other companies in your industry.
2. Limited Customization Options
One of the main drawbacks of using a Facebook page as your only online presence is the limited customization options. While you can add a cover photo, profile picture, and some basic information about your business, you have much less control over the design and layout than you would with a custom website. This can make it challenging to create a cohesive brand image and effectively communicate your message to your audience.
3. Dependence on Facebook's Audience
To see your page at all, your audience has to be using Facebook, and since only 30% of the population uses Facebook, you're ignoring 70% of your potential customer base. You also depend on the platform's algorithm to determine who sees your content. While you can boost posts and run ads to increase visibility, there is no guarantee that Facebook will show your content to all of your followers or even a significant portion of them. This can make it challenging to reach potential customers effectively.
4. Lack of Ownership
When you create a Facebook page for your business, you create content on someone else's platform. This means you don't own the content or the page itself. Facebook has the right to remove your page at any time; if they do, you will lose all of the content and followers you have built up. This can be a significant disadvantage for small businesses that rely on social media for marketing and customer communication.
5. Limited Functionality
A Facebook page is limited in terms of the content types and features you can include. While you can post updates, photos, and videos, you don't have the same control over the user experience as you would with a custom website. This can make it challenging to provide a comprehensive overview of your products or services and make it harder for customers to find the information they need.
While a Facebook page can be a helpful tool for small businesses, it should not be the primary online presence for your company. The lack of professionalism, limited customization options, dependence on the Facebook audience, lack of ownership, and limited functionality can all be drawbacks of using only a Facebook page. A custom small business website gives you more control over the design, user experience, and content and can help you effectively communicate your brand and message to potential customers and partners.